Introduction
Hello. Nathan Baws here. Suppose you’ve typed “marketing speaker” into Google today. In that case, chances are you’re tired of watching your team sit through another generic presentation that leaves everyone nodding politely but doing nothing differently on Monday morning.
As a marketing speaker, I fix that. I’m the one who walks into rooms across Australia- Sydney convention centres, Brisbane hotel ballrooms, Perth mining conference halls, tiny regional chambers in Tamworth or Burnie- and hands over actual systems that people use the same week. No assistants. No scripted slides handed off to a junior. Just me, my laptop, and fifteen years of running real Australian campaigns before I ever stood on a stage.
Here’s what you’ll take away from the next few minutes:
Key Takeaways After Reading This Article:
- Why most keynote speakers waste your money (and how to avoid them)
- The exact questions to ask before you sign any speaker contract
- Marketing systems that work in Australian postcodes, not just Silicon Valley
- Proof from businesses you probably know
- One link that gets you straight to me- no forms, no gatekeepers
The Real Job of a Marketing Speaker in Australia Right Now
Look, the economy isn’t getting any kinder. Cost of living is biting. Customers ghost faster than ever. And yet Australian businesses still spend billions on advertising that barely moves the needle.
A proper marketing speaker doesn’t stand up there quoting Gary Vaynerchuk or some American guru who’s never paid GST. Instead, I open with the latest Australian data:
- 68% of local searches now happen on mobile between 5–8 pm
- Meta’s algorithm punished 40% of Australian ad accounts last quarter for tiny privacy slips
- Email still delivers $42 for every dollar spent- higher than pre-pandemic
Then I hand over the fixes. Not theory. Fixes.
Why Local Knowledge Beats Global Hype Every Time
Last month I spoke in Adelaide. A manufacturer in the room asked why his Facebook ads worked in Melbourne but bombed in South Australia. Answer: South Australians hate being called “mates” in ad copy. Simple tweak, 380% ROAS in 12 days.
That’s the difference. A marketing speaker who actually lives here notices these things.
Motivation Versus Implementation
Motivational speakers get the standing ovation. I get the 47 text messages during morning tea asking, “Can you send me that template again?”
One leaves you on a high. The other leaves you with higher revenue.
How to Pick the Right Marketing Speaker (Without Regretting It Later)
I’ve been on both sides of the booking table. Here’s what actually matters.
First- track record in Australia. Not LinkedIn likes. Actual revenue moved for Australian companies. I keep a private folder with before-and-after screenshots from every client. Happy to open it on our call.
Second- customisation. If someone sends you the same slide deck they used in Singapore last week, run. Every audience I speak to gets fresh research on their postcode, their industry, their competitors.
Third- follow-up. Most speakers vanish after the applause. You get my personal mobile number and a 90-day check-in calendar. If your team hasn’t made the fee back tenfold by then, I haven’t done my job.
What Actually Happens When You Book Me as Your Marketing Speaker
Your people walk out with:
- A Google My Business checklist that ranks local businesses in the three-pack within 30–60 days
- An email sequence folder (welcome, abandoned cart, win-back, VIP) that’s already written and compliant
- A 90-day content calendar with 180 captions timed to every Australian event that matters
- LinkedIn scripts that book coffee meetings without sounding salesy
- Meta ad templates that survived the last three privacy updates
And yes, everything is downloadable, editable, and yours forever.
Local SEO That Actually Works Here
Forget 500-word blog posts about “10 tips”. I hand over:
- The exact suburb-page template that ranks plumbers from Cairns to Hobart
- Photo naming conventions Google loves (most agencies still get this wrong)
- Review response scripts that turn one-star ranters into five-star advocates
One tradie in Geelong applied three items from my checklist. Went from page four to position two in five weeks. Still there.
Social Media That Doesn’t Waste Your Ad Budget
As a marketing speaker, I show the room live campaigns. Real accounts. Real spend.
Last week in Sydney I paused a $28,000/month account, shifted $9,000 into a new creative, and lifted ROAS from 2.1 to 6.8 in nine days. The slides update in real time.
Email Systems Australian Customers Open
Open rates above 55% aren’t luck. They come from:
- Segmentation by state (because Queensland opens emails differently to Victoria)
- Subject lines tested on 127,000 Australian subscribers
- Automation flows that respect double opt-in and still make money
A Gold Coast retailer copied one flow. Added $187,000 in six months. Sent me a bottle of Grange. I drank it.
Building Relationships That Last Longer Than One Sale
Australians buy from people they trust. Not brands. People.
As a marketing speaker, I teach three things every time:
- How to turn your origin story into a competitive one.
- The quarterly survey system that lifted NPS from 41 to 88 for a national franchise
- The exact way to film customer testimonials on an iPhone that don’t look cheesy
One Canberra consultancy used my case-study template to win a $14 million government tender. They framed the thank-you letter.
Content That Ranks and Converts in Australia
As a marketing speaker, I run a live 15-minute exercise on stage.
Step 1: Open AnswerThePublic Step 2: Filter for Australia Step 3: Watch 38 blog ideas appear that your competitors haven’t touched
Then I hand over the formatting template that wins featured snippets 84% of the time.
A Wagga Wagga accountant used it. Now owns position zero for “tax accountant Wagga”. Charges 40% above market rate. No longer price-shops.
Real Results from Real Australian Businesses
Melbourne fashion retailer – was closing stores. Applied local SEO + email flows. Up 42% in 90 days. Opened two more.
Brisbane SaaS startup – needed funding. Used my investor deck framework built during the session. Raised $2.3 million in 42 days.
Sydney corporate team – fired their agency after my agile marketing sprint. Saved $180,000 a year. Doubled ROI.
Perth law firm – 11 LinkedIn leads a month became 38. Same staff. Same hours.
Gold Coast apartments – shoulder season was dead. One campaign I mapped on a coffee napkin. 87% occupancy year-round.
Conclusion: Your Next Move
You’ve just read the entire playbook I use with every client.
Now you have two choices:
- Close this tab and hope your next speaker is different
- Click the link below and talk to me directly
Fill in the short form at https://nathanbaws.com/ I’ll call you within 3-5 business days. We’ll talk dates, audience size, and exactly what you want people to do differently after they hear me.
No sales team. No “discovery call” with a 22-year-old. Just me, a flat white, and a conversation about making your event the one people actually thank you for.
Looking forward to it.
FAQs
What exactly do you cover as a marketing speaker in a typical session?
Everything your team needs to run profitable campaigns tomorrow: local SEO checklists, compliant Meta ads, email sequences that print money, LinkedIn systems, content calendars, and customer retention frameworks. Plus all files, templates, and my mobile number for 90 days.
How is this different from hiring a marketing agency?
Agencies charge monthly retainers forever. As a marketing speaker, I give you the entire system in one day so you never need them again. Most clients cut agency spend by 70% within six months.
Do you speak to universities and schools?
Every month. As a marketing speaker, I run guest lectures for marketing students from James Cook to UTAS. Same frameworks, adjusted examples. Graduates walk into jobs already knowing what actually works.
How far ahead do we need to book?
EOFY and spring conference season fill 12 months out. But I keep three emergency dates free every quarter. Message me- I’ll tell you straight.
What about regional areas or virtual events?
I’m in Broome one week, Burnie the next, Zoom the week after. Same energy, same files, same results. Regional councils love the virtual option- saves travel budget.
What size group works best?
Done eight CEOs in a boardroom and 2,100 people at the Brisbane Convention Centre. The templates scale. The jokes adjust.
Are the examples actually Australian?
100%. No Dropbox, no Shopify US stores. Just businesses you’ve heard of, bought from, or driven past.
How do we know it’s worth the investment?
I send every client a 90-day survey. If you haven’t made the fee back 8–10 times, I’ll refund the difference. Hasn’t happened yet.
Can you help executives build personal brands?
Half my corporate bookings now include a 45-minute LinkedIn masterclass. Three CEOs I worked with last year now get paid more to speak than I do.
What does it actually cost?
Depends on travel, group size, and how much custom research you want. Fill the form on my site. I’ll send proper numbers within a few hours- no fluffy brochures, just the real price.
